Revitalize with a Logo Redesign

It’s been a fast and furious road this last week. I was asked to help out with a redesign of a website, which quite quickly, became and entire rebranding effort.

The web developer for FarPoint Media asked if I could give him a hand creating the graphics to go over the top the new skeleton he was building for their website relaunch. I’m always happy to work with companies that are willing to take a fresh look at the direction they’re heading and agreed to updating the graphics a bit.

In the course of our work together the web developer suggested I “take a shot at updating the logo”. He mentioned that they may not go for a drastic redesign, but that it was worth a shot. He was impressed with what I came up with, we threw it into the new website design to get some reactions, and boy, did we get reactions.

From there it has been a mad flurry of updating any marketing and web materials with the old logo to the new logo and an overall “freshening up” of any other communications materials they needed.

Their excitement along with renewed excitement from their clients became a tidal wave—all stemming from updating their logo.